KPMG, a global professional services organisation, partnered with our team to transform their print version of Field Notes into a seamless digital experience.
The challenge was to create a closer connection with readers and raise awareness of KPMG's expertise and services through an engaging digital platform. Our activities included mapping user needs and journeys to identify pain points and areas for improvement. We then prototyped the best user experience and wireframed the app's user interface, ensuring compliance with KPMG's brand guidelines.
The resulting effects of this transformation were significant:
• Users now enjoy a more compelling and user-friendly experience, designed around their specific needs and goals.
• The overall user experience has become simpler and faster, enhancing usability and satisfaction.
• With user flow tracking in the digital platform, KPMG gained valuable insights into user engagement that were previously unavailable in the print version of Field Notes.
Through our collaboration, KPMG achieved a successful transition from print to digital, offering their readers an enhanced and interactive experience while effectively showcasing their expertise and services.
